a strategic resource
The studio is a multi-disciplinary creative annex that provides visual thought guidance for select clients.
I work with start-ups, small and/or large companies interested in exploring ways to visually define or refresh a brand, packaging or product line. We work with many in-house design departments to assist in extensive visual explorations including trend research, palette development, new product concepting, graphic asset creation and much more.
I act as a strategic and creative resource to clients at every step of the process, aligning inspiration, business objectives and creativity into effective experience.
I’ve designed and consulted on many projects in industries ranging from toys to luxury fragrance. Working for a variety of clients including Paramount, Dreamworks, Westfield, Mattel, OldNavy, Project Angel Food, Dayna Decker, Charlotte Moss, Michael S Smith, and Agraria San Francisco.
A designer, artist, inventor, creative leader, team player, and entrepreneur, I have a unique understanding of the business of design and how design works in business.
My work has been recognized by WSJ, NPR, Washington Post, Print, How, Elle Decor, and Architectural Digest.
Prior executive positions at Mattel, Inc., included leading global brand identity development for Barbie, including product licensing, cosmetics, mainline dolls, customized and collector dolls. Other accomplishments at Mattel include invention, design, and leadership of development of Ello, Mattel’s only break-through construction toy created for girls.
Leadership roles for Warner Bros. Consumer Products and Hanna-Barbera, included responsibility for brand identity development of Cartoon Network…