Project: Branding Vineyard
Client: Canoe Hill Vineyard, New York
Service Provided: Logo, Stationery
Canoe Hill is a property that had been purchased by a young couple who planned to turn a portion of the land into a vineyard. They wanted to begin a branding process by creating stationery and guestbook for the guest houses.
The chosen concept shown above was the most relaxed and romantic of the lot. The two dogs in the design are characterizations of a pair of dog statues that live at the entrance of the estate.
The concepts shown below were not chosen but are favorites of mine. The first references the property’s rich indian past through the feather-like ors. The negative space between the two ors is the shape of a wine bottle. The second concept features a canoe shaped graphic that can be both flowing wine in a glass and/or vineyard crop rows. The later features a more realistic graphic of the estate’s main house.