Project: Design US Asset Management Division Investment Collateral
Client: Crédit Lyonnais
The US Asset Management division was in need of a revision of its investment collateral materials. The previous printed materials all featured the logo and blue and yellow but the design was wildly inconsistent which made the brand seem disorganized. The redesigned system we proposed featured a consistent use of the proprietary blue and yellow in an easily identifiable strong, stalwart stripes.
I added a secondary color palette to identify various investment categories (high-risk to moderate) ultimately giving the materials an updated and sophisticated image and ease of use. In the financial world, consistency and organization is paramount. The branded materials (product) should reflect that.
Having a visual system gives the client/customer a sense of trust and comfort. Shown above are the capabilities booklet, the Markets and Strategy Newsletter, followed by the Funds brochures and corresponding Quarterly Reports.