Project: Dayna Decker Exotics Fragrance Collection
Client: Dayna Decker
Service Provided: Creative Direction and Design
I designed a variety of product packaging/branding and rebranding for Dayna Decker. Dayna’s brand style was more modern, clean, and restrained than other luxury fragrance brands I had worked on.
I designed the Exotic collection packaging featuring a matte black stock with high-gloss silhouetted floral photography to compliment the previous collections and celebrate the rich and moodier fragrances.
Dayna Decker is probably best known for her patented wood wick candles. Her collections of home fragrance products are available in high-end shops around the world.