Project: Luxury Bath Bar, Product and Packaging
Services Provided: Product and Packaging Concept, Design, Direction of Development
Agraria had eight core fragrances. All products in the line were divided into two sub-collections. The Nob Hill Collection featuring four fragrances and Santa Barbara Collection also with four. This originally made for a nice, neat merchandising set up when the collections were originally launched.
The challenge was that Agraria would develop individual skus in various fragrances (based on demand). This combined with a sales strategy of only selling full collections, resulted in a very uneven retail presentation. The two collections strategy didn’t accommodate dropping fragrances that didn’t perform, promote those that did, or build an awareness for any individual fragrance.
I changed this strategy by building an identity for each fragrance. Even though each fragrance has its own look, each fragrance could exist comfortably with the current brand structure. The intent was to eventually shift the entire product line to accommodate a clear interest in shopping by fragrance.
It started with the Luxury Bath Bars shown above. I designed eight unique prints for the eight fragrances. I used each print as a paper wrap for the bar and sealed them with a gold logo buckle and green ribbon band…as you can probably see for yourself.