Project: Redesign Labeling System for Denim Business
Client: Old Navy
Services Provided: Brand and Package Design
As the Old Navy Dog Supply project (shown in the previous post) started to wrap up, exploration began on refreshing the branding for Old Navy denim. At the time, various styles and cuts of jeans each had their own branded look. The goal was to create an “store-in-store” denim boutique including men’s and women’s sections. All jeans would have a consistent branded look and an easy to use system to quickly identify the gender, cut, style, and size.
I generated design explorations for this labeling system. The ones I’m showing you here were not chosen but are solutions I still have a fondness for.
The Belt Tag: This concept picks up on some of the style attributes of the Dog Supply branding through the use of typography. Every cut and style is clearly legible and color coded with men and women’s palettes.
The “belt” folding format of the tag allows for use of both sides of the tag, reducing the need for additional size labels.