Project: Estate Branding
Client: Private/Marc Friedland
Service Provided: Logo Design, Usage Guidelines
I’ve recently taken on branding of private estates. All the principles of branding for a large corporation are the same as with a private estate except perhaps the visual voice does not need to be as loud or broad. Ironically, our current understanding of the concept of branding, really began with heraldic symbology created for family lines.
There is a series of estates I created branding for on behalf of Couture Communications. This particular project was used in an ad created for Marc Friedland and ran in A Rare World Magazine.